BrandedU
Creative LinkedIn Content
Challenge
A personal branding institute that organizes events and training for corporate clients with an aim to empower women in business, needs more engaging content for expanding its audience base on LinkedIn.
Doubling Engagement Rate by Bringing B2C Approach to B2B.
Approach
For this B2B company, I proposed a creative content strategy, which brings the fun and personal B2C approach to B2B communication. Because after all, we are all humans. I’ve proposed a “Female Role Model” video series, where we interviewed real life female leaders with quick, fun, yet insightful questions. Each video clip is limited to one minute with 4 to 5 Q&A’s, purposely designed for optimal social media engagement. We launched the first video with Managing Director Converse, Nike Inc. The videos were shared on LinkedIn, Instagram and Facebook.
BrandedU “Female Role Model” video with Daniela Weitmann
“Female Role Model” video post on client’s LinkedIn page
LinkedIn post shared by the interviewed female role model, Managing Director Converse, Nike Inc.
Results
The launching video received a much higher engagement rate than the client's average post engagement rate: 9% on the “Female Role Model” video versus 4.5% average engagement rate. The video shared by the interviewed female role model received whooping 180 likes and 56 comments, also much higher than the engagements she usually receives on her regular posts.
In combination with other content, the client’s LinkedIn page received a 10% increase in followers, 845% increase in impressions, 776% increase in total post engagement, compared to the previous month.