MOJA

Contest & Lead Generation

 

Challenge

For a new photoshoot project, Photographer MOJA set out a task to find a new make-up artist to join the team, while increasing online exposure for the photographer.

Approach

Instead of a typical recruitment ad, I designed a social media campaign in an open call / contest format. All make-up artists in Europe are encouraged to submit their portfolios. A winning make-up artist would be selected for a Cannes Film Festival exclusive job. I designed the landing page, ad creatives and ad copy optimized for mobile and for Facebook and Instagram replacements. A layered interest based targeting was set up and optimized for the social media Ad campaign.

MOJA MUA Open Call Creative

MOJA MUA Open Call Landing Page

MOJA MUA Open Call Instagram Post

MOJA MUA Open Call Facebook Post

MOJA MUA Facebook Post Engagement

Results

We reached over 109K people within 7 days. The photographer received 140 submissions from 20 countries, at €0.13 cost per click and €2.30 cost per lead. The website visits increased by 477% during the campaign.

+ 477%

Website Visits

109,594

People reached

140,094

Impressions

2,175

Link clicks

€0.13

Cost per Click

140

leads generated

€2.30

Cost per Lead

€323

Ad spend