MOJA

Challenge

For a new photoshoot project, Photographer MOJA set out a task to find a new make-up artist to join the team, while increasing online exposure for the photographer.

Creative Recruitment & Lead Generation Through Open Call Contest.

Approach

Instead of a typical recruitment ad, I designed a social media campaign in an open call / contest format. All make-up artists in Europe are encouraged to submit their portfolios. A winning make-up artist would be selected for a Cannes Film Festival exclusive job. I designed the landing page, ad creatives and ad copy optimized for mobile and for Facebook and Instagram replacements. A layered interest based targeting was set up and optimized for the social media Ad campaign.