MOJA
Workshop Tickets Sale
Challenge
Photographer MOJA asked me to promote his first photography workshop taking place at his photo studio in Luxembourg. The target was to get 30 participants for the 2-day workshop at a participation fee of €50/day.
1588% ROAS on Ticket Sale Through Interest and Location Based Targeting.
Approach
I set up a Facebook Ad campaign and designed multiple variations of ads tailored for different social media replacements - Facebook feed, Instagram feed, Instagram stories and Facebook audience network. A specific interest based and location based targeting was implemented in an effort to reach the most relevant audience.
In addition to the paid ads, we shared the event to relevant Facebook groups and promoted it via direct e-mailing.
MOJA ShootLUX Workshop Instagram Stories Ad
MOJA ShootLUX Workshop Instagram Feed Post
Results
The Ad campaign ran for 7 days with only €160 ad spent. Exceeding the target of 30 participants, the campaign generated ticket sales to 36 participants, with an average order value of €75 and a conversion rate of 3.23%. The Ad campaign achieved a tremendous return on ad spend of 1588%.