PVH Europe

Executive Communications

 

+ 283%

Instagram Followers

34%

Instagram Engagement Rate

8%

LinkedIn Engagement Rate

 
 
 
 
 

To support the day-to-day execution of the Internal and External Communications strategy for the CEO of Tommy Hilfiger Global & PVH Europe, my core responsibilities included supporting strategy development and monitoring, executive social media, speaking engagements and press features of the CEO.

 
 
 
 

As part of the executive communications team for the CEO who leads some of the world’s most recognizable brands – Tommy Hilfiger and Calvin Klein, I created communications content that reflected both the corporate strategy and the CEO’s vision.

 
 
 
 
 
 
 
 
 
 

Results

Within just five months of launching the CEO's Instagram profile, we achieved a remarkable 283% increase in followers and an outstanding average engagement rate of 34%, compared to the industry benchmark of 1% to 5%. Additionally, we have sustained a LinkedIn engagement rate of 8%, well above the industry standard of 4%.